Incredible, clinically tested fruit (featured in Burn + Control Coffee, Lean + Green Tea, ActiveBlendz Control and Burn capsules) helps keep your waistline slim, your jeans baggy and your appetite curbed.
With obesity being a global health epidemic, billions of dollars and countless hours of research have been spent to determine the cause. One of the main causes of obesity and overweight is overeating due to emotional stressors, such as depression and anxiety. Although a highly complex relationship, researchers have shown that various moods can enhance or diminish eating primarily due to a subject’s unique response to pleasure and gratification. For example, eating a particular food may stimulate the production of dopamine, a special excitatory neurotransmitter that helps with depression and focus. Dopamine activates the pleasure center of the brain and enlists the subject to continue to consume this food to experience the positive feeling of gratification that dopamine provides.
This repetitive behavior is extremely strong and can override other signals, such as satiety and hunger. Thus, a gratification habit may be formed leading to overeating and obesity. The effect of the individual’s mood can also play a role in the gratification. If the individual is stressed, anxious, or depressed, they may seek gratification by eating foods known to previously stimulate their pleasure centers, thus providing relief from the stressor, albeit for a short period of time. This is known as “stress- or emotional- overeating”.
Serotonin is an inhibitory neurotransmitter, which means that it does not directly stimulate the brain. Adequate amounts are necessary for stabilizing mood and balancing the excitatory neurotransmitters, such as dopamine, that are firing in the brain. As emotional-overeating has been linked to a desire for dopamine release, it was hypothesized that an increase in serotonin production should help assuage this desire for pleasure and gratification from eating. This was tested in animals by measuring body weight and abdominal fat gene expression profile after consuming G. cambogia extract (HCA). By conducting genetic assays on fat leptin expression as well as physical measurements on body weight, researchers were able to show that HCA is effective in restricting body weight gain, and that it does so through the upregulation of genes encoding serotonin receptors.
Furthermore, these same researchers went on to publish data postulating that this mechanism also contributed to a feeling of satiety (fullness) as a direct result of HCA supplementation. This two-pronged approach shows the neurological benefits of HCA for managing weight through the reduction of emotion overeating and increasing satiety.
This weight-loss supportive, appetite-suppressing fruit is featured in numerous products and formulas including our Burn+ Control Coffee, Lean + Green Tea, ActiveBlendz Control and Burn Capsules.
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